The offshore outsourcing market has evolved over the last decade. Today, most of the companies are relying on offshore software developers and Business Process Outsourcing for Customer Support Services to explore the business with low investment cost.
Offshore services are categorized into three parts -
Most mature - Application maintenance and management, application migration, and legacy application development.
Medium maturity - New custom application development, enterprise application integration, implementation of application packages (e.g., ERP, CRM, SCM), and business integration.
Least Mature - Call centers, business process outsourcing (BPO), infrastructure outsourcing, ERP services, remote network management, product engineering, embedded software, and technical services.
The two fastest growing segments of the offshore services market are application management and business process outsourcing (BPO). BPO is capturing the attention of many executives, as a way to reduce the costs of business processes such as customer care, billing, collections, claims processing, and various other back office functions and leaves business owner free to focus more of the other resources to maximum benefit.
Offshore providers will strive to create or extend differentiated capabilities and continue to expand their services portfolio offerings to include higher value add project-based services. Given the growing level of competition in the services outsourcing market, companies that don't have unique capabilities will be subject to downward pressure on billing rates.
Friday, April 24, 2009
Thursday, April 23, 2009
Controlled Circulation Professionals
controlled circulation professionals who will take their publications into the next century must ask themselves the following four questions:
* Do I completely understand my publication's industry--the marketers and the readers? Do I understand it in the same way editorial and ad sales understand it? If not-if there are inconsistencies in the triad--you cannot effectively provide the data needed by others.
* What do I know about the readers? Does my knowledge go beyond primary business and job titles? Some industries in controlled circulation are very basic in the qualification of their readers; some are very sophisticated.
* If I offer reader-service (bingo) cards, what do I know about the readers' purchasing behaviors? Do I collect demographics on reader-service responses? Do I know who the key decision-makers and purchasers are in the industry being covered? Information gleaned from reader-service is invaluable in enhancing your database. So if your circulation database and reader-service database are not currently on the same computer system, it would be to your and your magzine's benefit to link the two areas.
* Will my current circulation system, whether in-house or out, allow me to build a database from circulation information, reader-service information and other data enhancements to develop a master datafile? Or will I need an additional system?
Once you've answered these questions, you must next look at how you can position yourself within your publishing company as a circulation marketing professional. This means providing the publisher with the plans for your new "value-added" circulation position. Present it as you would any new idea, creating a detailed proposal, complete with objectives, cost analysis and justifications, anticipated obstacles, your plan of attack and, of course, the expected value of return.
* Do I completely understand my publication's industry--the marketers and the readers? Do I understand it in the same way editorial and ad sales understand it? If not-if there are inconsistencies in the triad--you cannot effectively provide the data needed by others.
* What do I know about the readers? Does my knowledge go beyond primary business and job titles? Some industries in controlled circulation are very basic in the qualification of their readers; some are very sophisticated.
* If I offer reader-service (bingo) cards, what do I know about the readers' purchasing behaviors? Do I collect demographics on reader-service responses? Do I know who the key decision-makers and purchasers are in the industry being covered? Information gleaned from reader-service is invaluable in enhancing your database. So if your circulation database and reader-service database are not currently on the same computer system, it would be to your and your magzine's benefit to link the two areas.
* Will my current circulation system, whether in-house or out, allow me to build a database from circulation information, reader-service information and other data enhancements to develop a master datafile? Or will I need an additional system?
Once you've answered these questions, you must next look at how you can position yourself within your publishing company as a circulation marketing professional. This means providing the publisher with the plans for your new "value-added" circulation position. Present it as you would any new idea, creating a detailed proposal, complete with objectives, cost analysis and justifications, anticipated obstacles, your plan of attack and, of course, the expected value of return.
Tuesday, April 21, 2009
Controlled Circulations
IQR provides subscriber acquisition and renewal services for controlled circulation publishers. We understand that each project & title is unique, and hence we customize our approach to cater to each individual campaign. We are happy to offer a ‘per complete’ pricing structure to ensure that your budgets are managed well as well as your satisfaction with our services.
All our calls are recorded as per BPA norms. We have very strict Quality Control procedures which cover Data QA, Voice QA and compliance. Calls are monitored each day followed by coaching & training:
* 100% of all call data is checked by Data QA team
* A sample of calls (based on Six Sigma sampling method for accuracy) is monitored for Soft skills and Compliance to script
Access to "Live" monitoring of calls. Which means you can always keep a check on the quality of calls made to your customers.
Above expectation "Conversion to File Size" for our customers.
Sales Lead Generation:
IQR provides lead generation services to clients in the UK & US. We have highly trained sales teams which cover the partial to complete sales cycle for multiple products. We lay great emphasis on ongoing training, conversion & quality of the projects. We pride ourselves on our flexibility and commitment to meeting our clients' needs. We make it our priority to get you results, and offer a 'payment by results' cost structure to ensure your complete satisfaction with our services.
Markets where we call/operate:
* Financial
* Technology
* Industrial/Manufacturing
* Media
* Healthcare
* Retail
All our calls are recorded as per BPA norms. We have very strict Quality Control procedures which cover Data QA, Voice QA and compliance. Calls are monitored each day followed by coaching & training:
* 100% of all call data is checked by Data QA team
* A sample of calls (based on Six Sigma sampling method for accuracy) is monitored for Soft skills and Compliance to script
Access to "Live" monitoring of calls. Which means you can always keep a check on the quality of calls made to your customers.
Above expectation "Conversion to File Size" for our customers.
Sales Lead Generation:
IQR provides lead generation services to clients in the UK & US. We have highly trained sales teams which cover the partial to complete sales cycle for multiple products. We lay great emphasis on ongoing training, conversion & quality of the projects. We pride ourselves on our flexibility and commitment to meeting our clients' needs. We make it our priority to get you results, and offer a 'payment by results' cost structure to ensure your complete satisfaction with our services.
Markets where we call/operate:
* Financial
* Technology
* Industrial/Manufacturing
* Media
* Healthcare
* Retail
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